Through a campaign, how to prepare a good coffee

Take coffee campaign, which aims to stimulate the consumption of beer among Colombians, started a training task in bakeries, hotels, restaurants and supermarkets.


In this strategy Acodrés joined the guild of restaurants; Cotelco, the hoteliers, and Fenalco, bringing together traders, who joined the Seine.

Ana Maria Sierra, executive coordinator of the program takes coffee explained that the goal is that in July 2011, when the activity is a year old, are trained 1,000, including employees of neighborhood stores, convenience stores, bakeries, cafes, bar staff and table hotels and restaurants, merchants and boosters and supermarkets and hypermarkets.

The investment exceeds 500 million dollars and promotes a competitive basis among those who best apply the lessons learned